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The Brilliant Blog
Business news, tax policy updates, pro accounting tips, tutorials for QuickBooks, software reviews, & more.
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Reckless Pricing Strategies: How Underpricing Can Undermine Your Profitability
despite steady revenue, you feel like you are constantly running on a financial treadmill, working hard but never getting ahead. If this sounds familiar, the culprit might be one of the most common but least-addressed issues for established businesses: underpricing.
Shawna Echols
Oct 84 min read


Piercing the Profitability Puzzle: How to Identify Your Most Lucrative Revenue Streams
Revenue is different from profit. A product or service that brings in significant sales might not be contributing much to your bottom line once all associated costs are factored in. This is the profitability puzzle: understanding which parts of your business are truly driving financial success and which are just creating noise. For an established business, solving this puzzle is essential for smart growth and long-term stability.
Shawna Echols
Oct 65 min read


The Deer’s Trail: Following the Path to Financial Clarity
After several years of running your business, your financial landscape can start to feel dense and overwhelming. Initial systems that worked for a startup may now be straining under the weight of increased transaction volume and operational complexity. The path to clear financial insight, once a straight line, can become obscured. It’s a common challenge for established businesses, but one that can be overcome with a structured approach to organizing your financial records.
Shawna Echols
Oct 55 min read


Passing the Crown: How to Prepare Your Business Finances for Succession or Sale
You have spent years building your business from the ground up. Now, whether you are planning for retirement, pursuing a new venture, or handing the reins to the next generation, preparing for a sale or succession is one of the most significant financial events of your life. Smooth transitions don’t happen by accident. They require deliberate preparation, especially when it comes to your finances.
Shawna Echols
Oct 35 min read


Understanding Interconnected Costs: How Hidden, Related Expenses Influence Your Business
Running a business is never as simple as tracking money in and money out. Beneath the surface, expenses often overlap and influence each other in ways that aren’t obvious at first glance. These interconnected costs, what are sometimes call interwoven costs, form a hidden web that can complicate budgets, affect profitability, and surprise you if left unchecked.
Shawna Echols
Oct 23 min read


A Comprehensive Guide to 2025 Tax Credits and Deductions
Maximize your savings and make the tax code work for you. Tax season does not have to be overwhelming. By understanding tax credits...
Shawna Echols
Aug 274 min read


Maximize Your Tax Refund: A Guide to Tax Credits and Deductions
Tax season doesn’t have to be stressful, especially when you know how to make the most of credits and deductions. These tax benefits can significantly lower what you owe or even increase your refund. Whether you're supporting a family, investing in your future, or covering specific life expenses, understanding what you qualify for is key.
Shawna Echols
Jul 302 min read


Profit Leaks Uncovered: Identifying Hidden Costs and Boosting Efficiency
Running a small business comes with many challenges, and economic management can be one of the most difficult to master. Even if your books balance and profits look solid, subtle inefficiencies can quietly drain resources without clear warning signs. These issues, often referred to as “profit leaks,” are common culprits that can erode your bottom line and stall your growth.
Shawna Echols
Jul 235 min read


IRS Tax Relief for Storm Victims
Natural disasters like hurricanes, wildfires, or floods can devastate entire communities, leaving individuals and businesses struggling to recover. For small business owners, the financial toll of property damage and disrupted operations is especially burdensome. Fortunately, the IRS offers a range of tax relief provisions designed to help storm victims rebuild and regain financial stability.
This blog outlines everything you need to know about IRS tax relief for disaster
Shawna Echols
Jul 94 min read
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